Buckhead – Atlanta in the distance

I used to work for a large event company from 2004 to 2007. We had events all over the world with some of the biggest names in leadership and business. Our events would consistently sell out of tickets and products would fly off the shelf – life was good. Until the bottom dropped out.

I remember walking into the office that Friday. Everyone pretty much knew what was happening, outside of a few new guys who’s key card ink hadn’t even dried yet. I knew my department was in the clear, but most everyone was cleaned out that day. Like many fortune 1000 companies, we had a robust marketing department along with a robust payroll. They were all let go that day. Some became contractors, some found other jobs, some didn’t work for a while. But at the end of the day anyone in the marketing department was, well, expendable and not income producing.

Fast forward 6-7 years, the economy is back and there’s a need for that old marketing department. When I talk to larger companies they are hesitant to hire back an in-house marketing team and I completely understand. Hiring an in-house marketing team means hiring a director and then all the supporting positions below that. Add in health insurance and a complete benefits package and you’re over 500k in overhead. Not to mention having a revolving door of annoying vendors dropping by and leaving crappy gifts, stale donuts, and millions of business cards.

I founded heystac after going through my own tough times in the recession. We understand what it feels like to make those big tough decisions. Don’t hire a huge staff, work with a company that has the creative abilities and execution to get projects completed that you need without the overhead. At heystac, we are individually dedicated to our own area of marketing expertise. And our network includes all creative top tier talent, not only in Atlanta but the nation. Including filmmakers, videographers, photographers, bloggers, copy-writers, developers (all levels), programmers, and actors. We are honest and straight forward with every potential client (you can read more on our philosophy page).

If you’re looking for a mutually beneficial, long lasting working relationship with a creative marketing company you can trust, then give heystac a shout. We measure our success by the satisfaction of our long term clients.

Contact or Call: 770-852-0439