Get more lead conversions—website videography

It’s a video shootout at heystac this week. Or something like that. What I’m trying to say is, heystac scheduled a few videography sessions this week in Alpharetta and metro Atlanta, which is an exciting time for us and for the companies who decided to go ahead and utilize the opportunity.

Videography on a website adds a couple great things.

1. Personality

2. Credibility

All this results in a bigger goal. Studies have shown videos on a website lead to more conversions. What does that mean? As it stands now, people who navigate to your site go through a little process. Depending on how much they need or want what you’re selling weighed in with what is going on (subconsciously taking in looking at design, copy, logo, taglines, photos) a potential customer will decide whether or not to contact you. From the people who contact you a certain number will actually purchase or make a deal with you. It’s the basic process of how you gain a customer’s business.

But we’re talking about video here, not just copy and photography, right? I’m gettin’ there. Well-done video is another thing that people take in when they go to your website. The cool thing is that studies have shown that more people contact companies who have video on their site, and from there also a higher percentage of the people who contact your company will actually become a conversion (or purchase your services).

“Stop preachin’. Where’s heystac’s video at?”

We’re getting there. It’s the main thing we’ll be working on putting together for ourselves coming soon. Just wait till you can hear us and see all our faces, or some of them. (You know, some of us are cuter than others.)

One Response to “Get more lead conversions—website videography”

1. Phil Stevens says:

   August 18, 2011 at 3:46 pm

   I’m an upcoming videographer and most of my work comes from smaller start-up businesses wanting to get their name out there and compete w/ the big boys. They want to ‘do what the pros do’, to look official and legitimize their business. They are starting to understand that in order to keep up w/ the competition they’ll need a fancy web page, social media strategy and an HD video or 2 to help shape the tone they want their company to portray.

   Sometimes the face-to-face sales pitch isn’t enough, your pitching to potential clients through the web and social media too. What are you gonna say when you’re not physically there?

   Reply