Businesses and organizations have a great opportunity to market themselves by connecting with people through the use of social networking sites.
Facebook, Twitter, LinkedIn, Digg, YouTube — almost too many sites exist. Some refer to this new user-generated content way that people interact with the World Wide Web as “Web 2.0.” And while it is important to create fan pages and company usernames on these sites, it must be well-done for it to be beneficial.
Social media practical usages
A Facebook fan page profile, for example, should have a quality photo or logo, be updated either via posting upcoming events, or bringing in an RSS feed of what’s on your blog etc. You should use them to announce special deals or services, events and more.
Social media has brought a fresh face to traditional means of advertising. Sites like Twitter and Facebook help further a brand’s image and make interactions with customers more personable.
Find a balance for social networking
Finding an appropriate social network saturation, or balance, is essential because a business shouldn’t overwhelm or annoy a site’s users by too frequently updating or sending messages to its fans or followers. The point is to provide useful information enough so that people feel it’s beneficial to get their updates in their feeds. Also, some types of social networks may be more worthwhile to focus on using effectively than others, depending on the industry of the business or the audiences trying to be reached.
Having social networks can also bolster your website’s relevance by using links on your Twitter, Facebook or otherwise, to increase the traffic and bring more interest to your website.
Contact heystac to learn more about how increasing your social network presence can specifically benefit your organization. heystac can set you up for success using social networking as a means of reaching potential customers.