Google Places, Boost, Local & Maps Optimization
Google created its own local business directory to provide a way for business owners to make official listings. They provide this service free, so it’s best to utilize it and list yourself in a way Google trusts the most.
Places helps search engine optimization
Google Places enables your business to be found through Google Maps searches as well as Google.com. The Place page you create for your business is a resource that should be optimized to help advertise your services to those local to you. For example, if in the search box you type “pizza in Atlanta” several Google Place sites will pop up in the results with locations pinpointed on the map. Or if you type a business name directly into Google Maps and the business is represented by Places, it can come up in search results and show up on the map along with information.
Benefits of using Google Places
- upload photos, video
- list phone number
- link to website
- provide hours of operation
- announce deals
- view coupons
- leave reviews and ratings
Maintaining Quality
Google first requires that you prove a person is responsible for representing the business and verifies its location. It does this via mail/phone. Then once approved, Google has various requirements and quality guidelines for the business listing to help them remain uniform, which must be followed properly so that your listing is allowed to remain posted.
heystac can set up Google Places for you and provide quality content to make your page professional and effective.
Google Boost
Google Boost is an ad that can be created through Places and then appear in Sponsored Link sections on the site. This method is still in beta, so it’s only available in certain areas. We’ll keep up to date on the latest and be able to offer our assistance once it arrives in your area.
Contact heystac to set up a consultation or for more information about how we can help your business fully utilize Google Places, Boost, Local & Maps Optimization.