Search Engine Optimization
When looking for a company or service, most people don’t pick up a phonebook and flip through the yellow pages anymore. What do they do? They pull up Google and type in a phrase. heystac’s search engine optimization services make sure you’re found when that happens. Search engines rank sites according to a series of criteria to determine a site’s relevance that they do not make public, but heystac SEO experts know the strategy and techniques to use when putting together sites so that they are able to show up in search results. A combination of SEO approaches can make the website optimized so that the web search engine computers called “spiders” or “crawlers” view a website as more relevant. More on heystac Search Engine Optimization
Throughout the visual development aspect of site creation, the focus at heystac is on creating strong, attractive design that works well and adds value. The appearance and functionality of a site must ensure that the design reinforces and maintains brand integrity. Aesthetic choices include the use of images, color, gradients and fonts as well as their placement. In addition to the appearance, websites should be easy-to-use and have functions appropriate to the site’s purposes. Meaning, the site structure, organization and layout should be simple to navigate. Websites are representative of organizations, and when appealing, professional and user-friendly, websites add value and even promote organizations by creating positive and lasting first impressions. More on heystac Website Design
Aside from or in addition to website design, heystac provides professional graphic design services ranging from business card creation to complete company branding and style development. If you have a specific design need to promote an event or service, we also have the resources and experience to provide you with the kind of promotional materials you’re looking for. Strong design pieces such as a logo or image can certainly add value to a business standing on their own, but a cohesive package of multiple marketing pieces can often prove to be far more beneficial. An entire branding package would include the development of a style guide to help an organization portray itself more consistently.
More on heystac Graphic Design
Not sure what the next step is for marketing your business or organization? Have some ideas, but are not sure how to implement them? heystac wants to help you develop ways of engaging with the online marketplace. We can help you take your goals and make them practical realities. heystac also frequently presents to organizations regarding online strategy for the benefit of the organization’s members who learn innovative ways to reach their target audiences. Depending on what needs you have and if initiatives you decide to implement require further advisement and expertise from heystac, consults can range anywhere from a one-time engagement to a monthly or hourly service.
More on heystac Strategic Consulting
With the more recent online emphasis on social networking and media, we have access to new marketing tools as well. It’s nontraditional, but it has become an essential. In fact, if a business or organization isn’t using social media, it is missing out on a great opportunity. With Facebook, Twitter, LinkedIn and video-sharing sites such as YouTube, we can reach a whole audience of people who frequent those sites — and reach them in creative ways that 10 years ago were not even possible. heystac can create fan pages and accounts with specific designs to ensure your social network site’s appearance remains professional and includes essential, relevant information. We can also teach your organization about some of the best practices regarding social media and marketing. More on heystac Social Networking
Google Places, Boost & Maps Optimization
List yourself in a way that Google trusts the most. After verifying your business location, Google allows you to update a directory-like, business listing page of information about your business that is directly associated with its location on the map. Customers are able to check hours of operation, get a phone number and website address, leave reviews, see photos and videos, get coupons and see announcements. Using Google Places is another way for you to be found through Google Maps and Google.com. Google has quality guidelines for this business listing, which must be followed to allow your business to appear on Google Places. heystac can set this up for you and provide quality content to make your page top-notch. More on heystac Google Places Optimization
Video Creation & Optimization
Seeing people and hearing them in their own words is a great way to personally connect with potential customers. Through our high-quality video production we can create anything from simple straight-forward conversational videos to further creatively edited and produced videos. The approach heystac takes certainly depends on what is most appropriate for your business or organization’s brand, message and goals from video creation. In addition to the creation of video, optimization includes many techniques such as placing the site on video search sites such as YouTube, including keywords in filename and URL, strategic linking and providing text transcripts. More on heystac Video Creation & Optimization