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Philosophy
4 values

heystac’s philosophy rests on 4 core values: Passion, Integrity, Hospitality & Generosity.

Read heystac's philosophy

Passion
We’re passionate about setting you up for long-term success.

We truly love our clients, and we know that sounds crazy, but when our success is tied to your success, it becomes personal.

Bob Goff, a great modern-day author, said it best:
“Living a life fully engaged and full of whimsy and the kind of things that love does is something most people plan to do, but along the way they just kind of forget. Their dreams become one of those “we’ll go there next time” deferrals. The sad thing is, for many there is no “next time” because passing on the chance to cross over is an overall attitude toward life rather than a single decision.”  
We want to guide you away from ineffective strategies and guide you toward a plan that will bring you long-term success. We begin by listening to your needs first, recruiting the best of the best in various creative fields and then developing a comprehensive marketing plan driven by our passion for quality results.

Integrity
We believe honesty wins. 

We believe if you do the right thing, and treat clients like you want to be treated, the product and relationship both turn out for the best.  Nobody likes being kept from the truth, especially when it involves making a visible investment in your business. We get this, and it’s why we work hard to find you the best answers and solutions, rather than making stuff up.

At the end of the day, working with people you trust is how great work comes to life. Our honesty policy, both internally and externally, sets us apart among competitors and allows us to create and deliver next-level marketing collateral.

Hospitality
We believe long-term success & relationships go hand in hand.

We like to think our clients could leave our meetings thinking, “Sure. I’d grab a beer with those heystac guys.” You can do business with pretty much anyone, so why not do business with people you actually like? Our hope is we become the first and easiest call you make when you have a web-related question or need.

Many times we are just the connector between our clients and creatives, and we love that. It allows us to continually build successful relationships with various experts, as well as deliver a thoughtfully customized solution to each of our clients.

Generosity 
We believe in giving back.

We don’t take the success we experience as a company lightly, and we see every gain as an opportunity to give away more. Our leadership team, as well as many of the creatives we work with, serve weekly in several different churches and non-profits in the Atlanta area and beyond. From helping dig clean water wells in Central America to church parking lot duty, we sincerely believe in the notion that it is more blessed to give than to receive.”

The same goes for our client relationships. We strive to go above and beyond in everything we present and create for your potential marketing use. Generosity is not just our way of life, it’s how we do business.