“I don’t like it.”
It’s the only phrase I can’t work with. (Well, I guess, “I can’t work with you,” would be another caveat there. Maybe I should also say at this point — no one has ever said that to me. People usually love working with me.)
“I’m not sure what it is, but I don’t like it.”
Questions are good. If you don’t feel bugged by a bunch of questions (or find yourself asking a bunch of questions) you may wonder if your site or 
logo or copy or whatever it is, is going to reflect you the way you want it to. Sure, some things you are looking for may be cut and dried, hard and fast, garden-variety, run-of-the-mill and common like idiomatic phrases (see what I did there?).
Maybe, maybe the only thing you know you want is for someone to figure out the rest. It’s fine to be that way, but keep that in mind once you see the end result. The more “you” you express at the beginning, the more “you” you’ll see at the end. And you probably like yourself and the things you like, so the more “you,” the more you’ll like the finished product.
How do you balance copy written for SEO and keep it natural? You want to include some key phrases and words that people will use to find your company and services, but you don’t want to overload the page. Chances are if people are going to look at it and furrow their eyebrows in confusion, search bots are probably going to do the same and treat some of your content like it’s spam-y.
I mean, give the ‘bots a break. Search engines are just trying to fairly and accurately provide relevant content for users. So write well. It matters. Sites with solid content are good, but sites with solid content that was written with search engine optimization in mind are great.