29
Sep, 2011

Google Authorship Made Easy

blog post by Sam

With the addition of Google Plus there are a lot of new things to learn about blogging. One of the new features is Google Authorship, which shows your Google Plus profile picture and links to your Google Plus account on posts that you write. This can be a little tricky for people that don’t know a lot about coding, and the tutorials that I’ve seen don’t really help clear this up at all.

There are 3 steps for allowing this new feature to work on your blog.

  1. On your Google Plus profile, add a link to your blog in the “Contributor to” section on the “About” page. [pink box]
  2. Use Google’s profile button maker and put in your profile URL [red box], pick a size and copy the code it displays at the bottom.
  3. Paste the code from step 2 into your blog post.

That’s it, simple enough right? If you don’t want to paste that code into every blog post you write, you can also paste it onto your author bio page and change rel=”author” to rel=”me”. You just have to be certain that every blog post you write is linking to your author bio.

I should also mention that it’s not guaranteed; Google says that your profile picture “may” be used.
28
Jul, 2011

Why we love WordPress: it’s smart, pretty & popular

blog post by Mack

Wordpress Web DesignIt’s like, so popular. If it’s all about who you know, then you better get to know WordPress is all I’m sayin’. This month it passed the 50 million sites using WordPress mark. As of the time I’m writing this post: 52,038,295 sites. It dominates the blogging market, growing steadily past the once popular Blogger. heystac uses WordPress on (almost) all our sites!

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01
Apr, 2011

Uncovering Google’s Social Layer

blog post by Mack
Atlanta Social Media Management Cake

Cake layers, social media layers. The connection makes sense to me. Or maybe I'm just hungry.

Google Profiles might soon be giving Facebook a run for its money.

In case you haven’t hard about this—Google’s getting into the social media game. More accurately, Google is hinting at finally piecing together all of the social components they already have. I’m not talking about the fact that social media like Facebook & Twitter add benefit to search engine results if used properly (which they do). But I’m talking about the rumors spreading around the web that have to do with this Facebook-like thing Google seems to be moving toward creating.

And it makes a lot of sense to us at heystac (our Atlanta website SEO company).

Just think about all the things Google already has going!

Google Buzz – newsfeed
Google Profiles – the wall
YouTube – video
Chrome – web browser (the platform to how it all works)
Android – phone used as platform for their apps
Picasa Web Albums
Google Music? (it’s in the works)
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16
Mar, 2011

5 reasons for why keepin’ blogs going is important

blog post by Rachel

blog creation maintenanceI’m guilty of this. I get busy. I have projects to tend to. I have e-mails to write, lists to check off, calls to return. Writing a blog for myself? The thought rarely crosses my mind. It gets pushed to the backburner. “I’ll get to it tomorrow” gets said until weeks go by.

It’s easy to forget when we may not see the value in it immediately. And often times, people give up on blogging before it has a chance to prove its worth. Yet, the fact is writing blogs consistently can be a powerful tool in drawing visitors to your site. Here are five benefits and things you can expect when you keep up with your blogging.

1.     You train robots. It sounds a little crazy, but consistency is a big part of successful blogging. If you write a blog once a week, search engine crawlers are more likely going to come back to your site more often looking for your content. Think of it as creating expectation for search engine bots.

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22
Feb, 2011

Blogs aren’t giving up the ghost

blog post by Sam

Savor this moment. You are reading a blog. Savor it because according to some far-fetched speculation, before you know it, your children and your children’s children will be wondering what this was. And you’ll have to climb into your metaphorical attic and dust off an old post.

It seems that recently some people (see: one New York Times reporter) are betting over-unders on how long it will take for blogs to kick the bucket. The report suggests that blogs are being phased out by Facebook and Twitter. I’m going to call a bluff here, but I recall that not long ago people were betting on the demise of The New York Times itself saying, “Newspapers are dying!” In fact, one common fear was that blogs were going to replace newspapers.

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