I’m guilty of this. I get busy. I have projects to tend to. I have e-mails to write, lists to check off, calls to return. Writing a blog for myself? The thought rarely crosses my mind. It gets pushed to the backburner. “I’ll get to it tomorrow” gets said until weeks go by.
It’s easy to forget when we may not see the value in it immediately. And often times, people give up on blogging before it has a chance to prove its worth. Yet, the fact is writing blogs consistently can be a powerful tool in drawing visitors to your site. Here are five benefits and things you can expect when you keep up with your blogging.
1. You train robots. It sounds a little crazy, but consistency is a big part of successful blogging. If you write a blog once a week, search engine crawlers are more likely going to come back to your site more often looking for your content. Think of it as creating expectation for search engine bots.